Monday, June 30, 2008

Near-Hostile Takeovers, Part 2

From TrendWatching.com:

Though more 'intention economy' than crowd power, Dutch ING Bank's WoonWaarUWilt ("LiveWhereYouWant") initiative is too much fun to not include: the service lets clients make an offer on houses that aren't on the market, but that they'd love to own. After potential buyers fill in a form on woonwaaruwilt.nl, including their dream home's address and the initial offer they're willing to make, iBlue contacts them to discuss whether the offer is reasonable, and adjusts it if necessary. A mortgage consultant also determines whether the buyers would be able to finance the purchase. iBlue then sends a preliminary offer to the property's current owners, explaining the situation and enquiring as to whether they'd consider selling.

My spin: a similar service that lets clients make an offer on a person they're romantically interested in but who isn't available.

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